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Online Travel Companies dramatically lower hotel room rates for consumers:
“If there was no such thing as OTAs… [hotel] room rates would be considerably higher.” ITSA BlogWelcome to ITSA's Blog.We will be covering a number of topics, and encourage you to check back often to get the latest updates. You can also subscribe through our website, and automatically be notified of any updates to the website or blog. Interactive Travel Services Association (ITSA’s) Blog Recent ActivityOnline travel companies introduce “more innovations and aggregate better deals for customers whose appetite for bargains grow unabated every year,” says Douglas Quinby of PhoCusWright “OTAs… provid[e] a better shopping experience for consumers” Douglas Quinby, senior director of research at PhoCusWright “OTAs have all of the inventory under one roof and are clearly the preferred shopping channel, especially for the leisure travelers.” than hotels, said Chris Anderson, associate professor at the Cornell School of Hotel Administration. |