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The Interactive Travel Services Association (ITSA) is the association for online travel companies and global distribution systems.   ITSA is the voice of the industry on public policy matters, and on educating policy makers, opinion leaders and the traveling public about the industry and matters of import that will affect travel and tourism generally.

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Online Travel Companies dramatically lower hotel room rates for consumers:
“If there was no such thing as OTAs… [hotel] room rates would be considerably higher.”

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Interactive Travel Services Association (ITSA’s) Blog

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Online travel companies introduce “more innovations and aggregate better deals for customers whose
appetite for bargains grow unabated every year,” says Douglas Quinby of PhoCusWright





“OTAs… provid[e] a better shopping experience for consumers”
Douglas Quinby, senior director of research at PhoCusWright

“OTAs have all of the inventory under one roof and are clearly the preferred shopping channel, especially for the leisure travelers.” than hotels,
said Chris Anderson, associate professor at the Cornell School of Hotel Administration.








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